The sweet intersection of guitars and pop production is where New Friends shines the brightest. Their latest single “Waste My Time” is one of many examples demonstrating the dynamic group’s songwriting ability. Each member of the group brought their expertise to the table to once again craft a tune that will put an extra spring in your step.
“Waste My Time” hits the ground running with echoing vocals and strumming acoustic guitar before launching into a funky bass line that gets your head bobbing. The song’s lyrics talk about that infatuating but toxic kind of love where you just can’t get enough -- to the point where you’d even be happy if they wasted your time. The irony of lyrics describing desperately clinging to such a love is juxtaposed with how freely the vocals glide across the base and percussion, creating the special something that makes a song an instant hit. Jumping between acoustic and synthetic production techniques perfectly balances the group’s emotional harmonies with their pop dance rhythms.
New Friends have been honing their musical teamwork since they first started off in London back in 2018. Their first big hit “Purple Candy” gained the attention that their music deserves, and the group now releases consistently catchy work to their ever growing fan base. “Waste My Time” should be next in the queue for any pop fan.
Written By Ari Schweitzer
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